February
- 02/14/22 – Review Campaign – All Clients: All clients that have not yet left a review will receive a more generic email request for reviews on a quarterly basis.
- 02/14/23 – Podcast Episode: [In-Progress]
- 02/10/23 – Contribution Email #2: Monthly reminder emails are being sent to clients to encourage them to make their annual contributions or set themselves up for recurring.
- 02/7/23 – Podcast Episode: [In-Progress]
- 02/1/23 – Company Partner Visit/Onboarding: Break of Day is visiting PTC for their company partnership onboarding. They will also be recording a podcast episode for PTC Point of View.
- As part of the onboarding process of new company partners, marketing is encouraging CP prospects to visit PTC. This allows them to see our operation and to discuss what everyone’s expectations are with the partnership. This done in the effort to foster strong partner relations from the start and streamline the account process for them.
- 02/1/23 – Podcast: 2023 IRA Contribution Limits discusses limits increasing in 2023 and associated regulations that clients should be aware of.
January
- Podcast Stats for PTC Point of View (as of 1/31/23):
- Total # of Episodes: 12
- Total # of Listens/Plays: 276
- Top Performing Episode: How to Navigate RMDs (61)
- YouTube Views: 25k
- Company Partnership Stats:
- XSITE Capital | Accounts | Leads
- The Island Project |Accounts |Leads
- BV Capital |Accounts |Leads
- Bell Capital |Accounts |Leads
- Phoenix Capital |Accounts |Leads
- Ignite Funding |Accounts | 7 Leads
- Island Project | 1 Accounts | 2 Leads
- Paradyme |Accounts | 1 Lead
- # of Company Partner Prospects: 75 (as of 1/31/23)
- Review Campaign: 56 Reviews (as of 2/01/23)
- Contributions: $230,274.90 (as of 1/31/23)
- Total # of Accounts: 38 (as of 1/31/23)
- 1/29/23 – High Heel Boss Blog Post: There’s $14 Trillion in IRA Assets on the Table: Who’s Gonna Tap That? was written to get company partner prospects off the fence and current partners off the sidelines by throwing in their face the capital they are missing out on to fund their investments. This was posted on Carrie’s social platforms.
- 1/27/23 – Monthly Podcast Recap: Clients & current leads receive an email recapping new episodes posted on PTC Point of View. January Recap
- 01/24/23 – Podcast Episode: Recession Proof Real Estate Investment Insights with Bell Capital ft. CEO Cook and investment sponsor Bell Capital. Discusses the history of the company, the types of investments they offer, and what makes them different.
- 01/24/23 – Blog Post: SECURE Act 2.0: IRA Retirement Plan Updates is on the website, will be shared via email & social media outlets.
- 01/20/23 – Application Updates: The Traditional and Roth applications have been updated to include an Inherited IRA dropdown section to capture specific information for the deceased account holder and the beneficiary.
- 1/23/23 – Family Office Club Events: PTC marketing signed up for these events that will be hosted virtually & in-person throughout the year. This was done to market to both high quality individual investors and recruit investment sponsor attendees for company partnerships.
- 01/18/23 – Contribution Email #1: Marketing deploys monthly emails to remind clients to make an annual contribution or set themselves up for recurring contributions. Click Here to view this months email.
- 01/17/23 – Podcast Episode: Storage Unit Investment Insights with Spartan Investment Group ft. CEO Cook and investment sponsor Spartan Investment Group. Discusses the history of the company, the types of investments they offer, and what makes them different.
- 01/24/11 – Review Campaign: Monthly emails will be sent to provide PTC with consistent reviews throughout the year. Click Here to see this months email.
- 01/13/23 – Company Partnership Campaign: Emails & an email automation has been created to streamline the process of disseminating targeted marketing to potential Company Partners and to ensure GDPR compliance to maintain the integrity of PTC company email addresses. Click Here to review the entire workflow.
- Opportunity is Calling…Will You Answer?
- Are You Tired of Your Clients Cash Walking Out the Door?
- 7 Ways to Speed Up IRA Client Investments
- Do You Care About Your Clients?
- Has Your Company Been Featured on Our Podcast Yet?
- Our Reviews Don’t Lie – We Are the Best in the IRA Industry
- Missed Call from Carrie Cook – CEO of Preferred Trust
- IRA Investors Should NOT be a Logistical Nightmare…Here’s Why
- Your Company is Invited to be Featured in Our Next Webinar
- We Are the Real Deal – See What Our Partners Have to Say
- Our Daily Reports are a Game Changer for IRA Client Updates – Here’s Why
- We Cultivate Sophisticated IRA Investors so You Don’t Have to!
- Is an IRA Custodial Partnership the Right Fit for Your Company?
- Does Your IRA Custodian Require Investment Documents Every.Single.Time…?!
- We Are Ready When You Are
- 01/12/23 – Pillars of Finance: The marketing dept. has been working on launching a separate event platform for PTC to host events that feature Company Partners to educate clients on other investments and bring in new client accounts. What has been done to get us to this point:
- Extensive research to find the best & most cost effective platform to host both virtual and hybrid (includes in-person attendance) events.
- Extensive testing of the ZOOM Events platforms to understand how to set-up events and all the features capabilities, what the company partner experience will be and how we will need to coordinate with them before, day-of and post-event, what the attendee experience will be virtually (computer & cell phone) and in-person, and what analytics are collected.
- Creating a dedicated Pillars of Finance website and embedding Hubspot forms to easily capture/integrate registrant information into Salesforce & Hubspot.
- Cleaning old lists to reengage 1000s of old leads from both sister companies.
- Utilizing a 3rd party marketing platform to ensure that the attempt to reengage old leads does not affect the integrity of company email addresses and the ability to use our current marketing platform.
- Implementing a strategy to market the event across all outlets across both sister companies – targeted emails, social media, digital advertising, etc.
- Strategizing what content will be presented by the first featured company partner, Ignite Funding.
- Implementing that strategy into powerpoints & sponsored marketing by Ignite Funding.
- 01/10/23 – Podcast Episode: Multifamily RE Investment Insights with XSITE Capital ft. DOO Trembly and investment sponsor XSITE Capital. Discusses the history of the company, the types of investments they offer, and what makes them different.
- 01/4/23 – Email Signature Banners: Per a new marketing initiative to drive client & lead traffic to the website, podcasts, blogs, contributions, etc. These will be refreshed quarterly and will also be implemented on Salesforce email templates.
- Accounting: Pay Fees Online
- Client Services: RMDs
- Investments: Contributions
- Transfers: Podcast
- Marketing: Blog
- Growth Architect: Company Partnership
- 01/3/23 – Podcast Episode: Commercial Real Estate Investment Insights with BV Capital ft. CEO Cook and investment sponsor BV Capital. Discusses the history of the company, the types of investments they offer, and what makes them different.
- 01/01/23 – Form/Application Updates: All account applications, including the dedicated Company Partner applications, (well over 20 total) have been updated with 2023 IRS criteria as well as PTC company updates and have been transitioned to gravity forms.
- Two new Precious metal transaction forms have been added to Adobe Sign.
- 01/01/23 – 2023 Website/Blog/Email/Landing Pg/Marketing Material Updates: The PTC website & various marketing materials were audited for updates required for new 2023 IRS rules & regulations, as well as PTC company updates. Every time there is an update the marketing department must rinse & repeat.
- Fun Fact: PTC alone has over 100 active emails & email templates for individual leads, company partner leads, and current PTC clients between Hubspot & Salesforce.
